1Bagus Naufal Anindito, 2Helpris Estaswara, 3Mashadi Said
1,2,3Faculty of Communication Sciences, Universitas Pancasila, Jakarta
DOI : https://doi.org/10.47191/ijmra/v7-i05-09Google Scholar Download Pdf
ABSTRACT:
Smoking is prevalent in various places in Indonesia, even in designated non-smoking areas. The Government of the Republic of Indonesia has implemented various measures to reduce the number of smokers, such as mandating the inclusion of graphic health warnings on cigarette packages. The purpose of this article is to determine the influence of visual communication of smoking hazard warnings on the attitudes of smoking students at Pancasila University. This article employs the concepts of visual communication and attitude. The concept of visual communication is broken down into three dimensions: identification, information, and presentation, while the concept of attitude is also broken down into three dimensions: cognitive, affective, and conative. The paradigm used is positivism with a quantitative approach. The unit of analysis is individuals who are active smoking students at Pancasila University. The data collection technique is accidental random sampling by distributing questionnaires via social media platforms such as Instagram, Line, and WhatsApp to 96 respondents. In this article, respondents agree with identification, information, and presentation, as well as cognitive and affective dimensions. However, they disagree with the conative dimension. The results show that visual communication of smoking hazard warnings influences attitudes, with an impact of 17.2%. This condition indicates that there are still many influences on smoking beyond those examined, such as peer influence, lifestyle, psychological factors, and others. Additionally, the visual communication on cigarette packaging is ineffective in raising awareness among smokers, indicating the need for other policies.
KEYWORDS:Smoking Hazard Warnings, Visual Communication, Attitude
REFERENCES1) Adelina, E., Burhan, B., & Rachmawati, N. (2018). Pengaruh Pesan Komunikasi pada Kemasan Rokok Terhadap Sikap Perokok Muda di Kota Surabaya (The Influence of Communication Messages on Cigarette Packaging on the Attitudes of Young Smokers in Surabaya City). Jurnal Representamen, Vol. 4(1), 1-8.
2) Adiayatama, I., Suryatna, U., & Kusumadinata, A. A. (2016). Pengaruh Pesan Gambar Bahaya Merokok Terhadap Perubahan Perilaku Perokok (The Influence of Graphic Warning Messages on Smoking Behavior Change among Smokers). Jurnal Komunikatio, Vol. 2(1), 67-95.
3) Ali, M. (2020). Pengaruh Pesan Visual Larangan Merokok di Kampus A Universitas Satya Negara Indonesia (USNI) terhadap Sikap Mahasiswa Jurusan Ilmu Komunikasi Angkatan 2016 (The Influence of Visual No-Smoking Signs at Campus A, Satya Negara University Indonesia (USNI), on the Attitudes of Students in the Department of Communication Science, Class of 2016). Jakarta: Universitas Satya Negara Indonesia.
4) Andhita, P. R. (2021). Komunikasi visual (Visual communication). Purwokerto: Zahira Media Publisher.
5) Azwar, S. (2015). Penyusunan skala psikologi (Development of psychological scales). Yogyakarta: Pustaka Belajar.
6) BPS. (2020). Jumlah dan distribusi penduduk
(Population count and distribution). Retrieved from https://sensus.bps.go.id/main/index/sp2020#:~:text=
Jumlah%20dan%20Distribusi%20Penduduk&text=
Persebaran%20penduduk%20menurut%20jenis%20kelamin,133.542.
018%20untuk%20penduduk%20perempuan
7) BPS. (2022). Persentase merokok pada penduduk umur ≥ 15 tahun menurut provinsi (Persen), 2020-2022 (Percentage of Smoking Among Population Aged ≥ 15 Years by Province (Percent), 2020-2022) . Retrieved from https://www.bps.go.id/indicator/30/1435/1/persentase-merokok-pada-penduduk-umur-15-tahun-menurut-provinsi.html
8) Cenadi, C. S. (1999). Elemen-Elemen dalam desain komunikasi (Elements in communication design). Jakarta: Visual
9) CNN Indonesia. (2016). Di Indonesia, rokok sudah jadi kebutuhan 'primer' (In Indonesia, cigarettes have become a "primary" necessity.). Retrieved from https://www.cnnindonesia.com/gaya-hidup/20160531020808-277-134583/di-indonesia-rokok-sudah-jadi-kebutuhan-primer
10) Creswell, J. W. (2014). Research design, qualitatives, quantitative, and mixed methods approcahes. California: Sage Publications, Inc.
11) Dismiantoni, N., Anggunan, N. T., & Rina, K. (2020). Hubungan merokok dan riwayat keturunan dengan kejadian hipertensi (The relationship between smoking and family history with the incidence of hypertension). Jurnal Ilmiah Kesehatan Sandi Husada, Vol 9(1), 30-36.
12) Farkhah, L. (2021). Hubungan tingkat pengetahuan dan sikap remaja terhadap perilaku merokok (The relationship between adolescents' knowledge level and attitudes toward smoking behavior). Jurnal Keperawatan Muhammadiyah Bengkulu, Vol. 9(2), 32-37.
13) Fikriyah, S., & Febrijanto, Y. (2012). Faktor-Faktor yang memengaruhi perilaku merokok pada mahasiswa laki-laki di asrama putra (Factors influencing smoking behavior among male students in the men's dormitory). Jurnal STIKES, Vol. 5(1), 99-109.
14) Kusrianto, A. (2007). Pengantar desain komunikasi visual (Introduction to visual communication design). Yogyakarta: Andi Offset.
15) Mahardhika, D. W., Cindyagita, Z. I., Akbar, M. T., & Sihaloho, E. D. (2020). Pengaruh status merokok terhadap kemampuan kognitif seseorang: studi kasus indonesian family life survey (ifls) (The influence of smoking status on cognitive abilities: a case study of the indonesian family life survey (IFLS)). Jurnal Ekonomi dan Pembangunan, Vol 28(2), 41-53.
16) Manggaga, I., & Jufri, P. (2020). Pengaruh komunikasi visual gambar peringatan bahaya merokok pada kemasan rokok terhadap sikap perokok (Studi kasus masyarakat Dusun Kanang-Kanang Desa Tino Kec. Tarowang Kabupaten Jeneponto) (The influence of visual communication of smoking hazard warning images on cigarette packaging towards smokers' attitudes (Case study of the community of Kanang-Kanang Hamlet, Tino Village, Tarowang District, Jeneponto Regency)). Jurnal Komunikasi dan Organisasi, Vol 2(2), 83-92.
17) Neuman, W. L. (2014). Pearson new international edition social research methods: qualitative and quantitative approaches. Harlow: Pearson Education Limited.
18) Notoatmodjo, S. (2005). Prinsip dasar kontruksi sosial dalam dinamika kontemporer (Basic principles of social construction in contemporary dynamics). Jakarta: Kencana Prenada Media Group.
19) Pertiwi, C. M. P., Engkeng, E., & Asrifuddin, A. (2018). Pengaruh promosi kesehatan terhadap pengetahuan dan sikap merokok pada pelajar laki-laki di SMK Negeri 2 Kota Bitung (The influence of health promotion on knowledge and attitudes towards smoking among male students at SMK Negeri 2 Kota Bitung). Jurnal KESMAS, Vol. 7(5), 1-9.
20) Roflin, E., Pariyana, & Iche, A. L. (2022). Metode Menghitung Besar Sampel pada Penelitian Kesehatan (The Method for Calculating Sample Size in Health Research). Pekalongan: NEM.
21) Salsabila, N. N., Noormarina, I., & Budi, S. (2022). Gambaran kebiasaan merokok di indonesia berdasarkan indonesia family life survey 5 (IFLS 5) (Overview of smoking habits in indonesia based on indonesia family life survey 5 (IFLS 5)). Jurnal Kesehatan Indonesia, Vol 7(1), 13-22.
22) Satriawan, D. (2022). Gambaran kebiasaan merokok penduduk di indonesia (Overview of smoking habits among the population in Indonesia). Jurnal Litbang Sukowati. Vol 5(2), 51-58.
23) Singarimbun, M., & Sofian, E. (2011). Metode penelitian survei (Survey research method). Jakarta: LP3S.
24) Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif, dan R dan D (Research methods: quantitative, qualitative, and R&D). Bandung: Alfabeta.
25) Widayatun, T. R. (2009). Ilmu perilaku (Behavioral science). Jakarta: Sagung Seto.
Volume 07 Issue 05 May 2024
There is an Open Access article, distributed under the term of the Creative Commons Attribution – Non Commercial 4.0 International (CC BY-NC 4.0) (https://creativecommons.org/licenses/by-nc/4.0/), which permits remixing, adapting and building upon the work for non-commercial use, provided the original work is properly cited.
Our Services and Policies
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected.
The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.
International Journal of Multidisciplinary Research and Analysis will publish 12 monthly online issues per year,IJMRA publishes articles as soon as the final copy-edited version is approved. IJMRA publishes articles and review papers of all subjects area.
Open access is a mechanism by which research outputs are distributed online, Hybrid open access journals, contain a mixture of open access articles and closed access articles.
International Journal of Multidisciplinary Research and Analysis initiate a call for research paper for Volume 07 Issue 11 (November 2024).
PUBLICATION DATES:
1) Last Date of Submission : 26 November 2024 .
2) Article published within a week.
3) Submit Article : editor@ijmra.in or Online
Why with us
1 : IJMRA only accepts original and high quality research and technical papers.
2 : Paper will publish immediately in current issue after registration.
3 : Authors can download their full papers at any time with digital certificate.
The Editors reserve the right to reject papers without sending them out for review.
Authors should prepare their manuscripts according to the instructions given in the authors' guidelines. Manuscripts which do not conform to the format and style of the Journal may be returned to the authors for revision or rejected. The Journal reserves the right to make any further formal changes and language corrections necessary in a manuscript accepted for publication so that it conforms to the formatting requirements of the Journal.